Fatima Call

Creat(Her). Ux(Her). Teac(Her)

A Little About Me: As a seasoned creative professional passionate about designing user-centric experiences, I have honed my skills as a UX designer to provide effective brand strategies and visually compelling marketing materials that resonate with target audiences. With a keen eye for design and an ability to develop practical brand guidelines, I have consistently delivered engaging and persuasive creative assets that align with the brand's image and messaging.
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Personal Design Philosophy
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As a designer, I strive to communicate ideas that resonate with the masses, and I find inspiration in the mantra "Created by the Creator to Create", reminding us of our divine purpose and wisdom. In Exodus 28:3, the Bible assures us that we are equipped for this task.

My design philosophy revolves around crafting user-centric experiences that are both visually stunning and easy to navigate. Through stakeholder collaboration and user research, I strive to bring visions to life while addressing the user's needs and concerns. My process-driven approach includes wire-framing, prototyping, A/B testing, and feedback iterations, with the ultimate goal of delivering products and services that users will truly love.

Work Experience

Adjunct Professor - Jan 2023 - Present
California Baptist University
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Creative Director - Aug 2017 - Present
Arbitrage Trading Partners, Los Angeles

Senior Visual Designer - Dec 2019- Present
Graphic Designer - June 2018 - Dec 2019
Temp Graphic Designer - Jan 2017 - June 2018 International E-Z UP, Norco

Graphic Designer - June 2012- July 2022
Riverside Faith Temple, Riverside

Marketing Graphic Designer | Jan 2016- August 2016
City of Fontana Community Services, Fontana

Education

California Baptist University
Bachelor of Arts
Graphic Design and Applied Digital Media
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Maryland Institute College of Art
Masters of Professional Studies
User Experience

Skills

Creative Direction and Design
Brand Development and Implementation
Marketing Collateral Design
Project Management
‍Team Collaboration
‍Visual Design for Digital Marketing
‍A/B testing and Wireframing
Copy writing
Lesson Planning
Customer Journey and Product Roadmaps

Software

Adobe Suite:
Photoshop, InDesign, Illustrator and Acrobat
Figma
G-Suite:
Powerpoint, Docs, Sheets
Project Management Tools:
Monday.com, Trello, and Notion
Digital Asset Management Tool:
Bynder
Email Marketing Platforms:
Dotdigital, MailChimp and Pardotro
Miro
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Contact Me Today

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